this sites technology

Connecting Worlds is focused on highlighting the wealth of simple-but-effective digital tools that are available to artists for promotion, information and exhibition purposes. The internet provides an ever-growing and borderless audience that is only limited by the number of people with access to a computer.

As a case study in point, this site has been constructed by Storm Media from off-the-shelf, easy-to-use technology available on the high street today. This helps to illustrate that creating a DAS (Digital Audience Strategy) is not only an essential part of any organisation's life, but also a straightforward and direct way of communicating to new audiences.

It is vital for the future of all companies and organisations to realise the full potential of the internet and how that simple, high street technology can help with all aspects of a product's promotion, information and exhibition - in essence, to unlock the digital audience. As the world progresses, the success of an organisation's DAS will distinguish it from amongst its lesser rivals.

Neil Heather

Managing Director, Storm Media